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View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday
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Nike becomes first UK company to have Twitter campaign banned | Advertising Standards Authority | The Guardian
Nike Football on Twitter: "The first Mercurial burst onto the pitch in 1998 and since day one its evolution has been guided by one defining objective—speed. Shop the latest merc below. 👇" /
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